Not All Fragrance Is Bad

(and skin)!

 The question of fragrance in the U.S. is centered on the notion of confidentiality/proprietary information.  In the EU, brands are required to include in the ingredient listings on their products, the allergens in their fragrance.  This is the reason why labels affixed to EU health & beauty products will not include the word “fragrance” as an ingredient on the back label. The solid truth is, many of these products DO contain fragrance.  Rather than printing “fragrance” on the labels of EU products, they will simply only call out and list any common ingredients that can potentially cause an allergic reaction to those that suffer or are sensitive.  This leads to major confusion among  customers in the U.S.. They become perplexed thinking EU products don’t contain “fragrance,” although many do...it’s just a difference of  the ingredient listing format that is required to meet the EU regulations. 

 In the U.S. fragrance is considered highly confidential and a “trade secret.”  Fragrance is understood legally to be part of a brand’s proprietary brand assets that differentiate that brand from other brands.  That is why many brands have a “signature scent.”  For this reason, in the U.S. it is the standard that brands do not disclose their fragrance info publicly and instead simply write “fragrance” on the ingredient listing. To clarify, the "recipe" to achieve the scent you have grown to love and synonymously connect to your favorite brand, is like grandma's family recipe.  You don't share it so people can't copy it. 

Rizos Curls values transparency & visibility on what we include in our products. We go to great lengths to educate on ingredients and their benefits and the exact reasons for including specific ingredients in our formulas. We have complete lists on the back of every label included on our products, as well as an Ingredient Glossary on our website, RizosCurls.com.

The ingredient glossary not only list the ingredient and its specific benefits, it also includes the EWG ( Environmental Working Group)Skin Deep ratings score. The EWG scoring ratings are globally recognized as a credible source of ingredient safety in clean beauty. Performance, healthy hair and skin benefits weigh in our decisions when formulating our products. We stand by our commitments that all Rizos Curls products DO NOT contain:

• sulfates
• parabens
• silicones
• formaldehydes,
• phthalates,
• DEA/MEA
• SLS/SLES
• artifical dyes
• drying alcohols
• mineral or petrolatum oils 

and are  ALWAYS Cruelty free!

 Fragrance in itself is neither good nor bad – it ALL depends on what is actually included in the fragrance and whether the ingredients are harmless or toxic.  The vast majority of people like fragrance and prefer products with fragrance, not to mention the $45 billion worldwide fragrance market.  Some customers prefer products without fragrance, and this can be due subjectively to whether they like or dislike the fragrance scent as well, as whether they have sensitivities or have allergies to common ingredients.

 Clean beauty brands that include fragrance in their products work with fragrance houses to create the very best fragrances.  Time & resources are invested in fragrance as this selection is the scent profile connected to your brand. Similar to how we can smell something and instantly connect it to a product or brand, the fragrance attached to our favorites does matter.  We work with the best fragrance houses in the U.S. and create custom fragrances from scratch. Rizos Curls Founder & CEO,  Julissa Prado, literally visited several fragrance houses to meticulously develop our signature fragrance. At Rizos Curls, we deliberately continue to focus on creating the very best combination of ingredients that will adhere to our internal brand standards as well as reduce potential allergens.