Rizos Curls is for Men with Curly Hair

 Behind every enviable curly hairstyle is a haircut that accentuates and defines. For men with curly hair, a flattering haircut can be as simple as enhancing the top of the crop, but of course, the final style depends on the individual’s curl type.

BYLINE: Grace Gavilanes

At the peak of COVID-19, men and women spent less time undergoing harmful chemical treatments and heat-styling, and more time feeling at peace with their natural hair texture. There’s also been a notable, sustained shift in how those with curly, wavy, coily textures choose to style their hair. Instead of straightening it, they’ve chosen to rock their natural hair.

Our take on the trend? We love to see it! 

“Curly hair is unique and stands out to the eye so why not embrace your unique quality!” says Nicolette Rauchut, senior hairstylist at LRN Beauty in New York City.

We at Rizos Curls couldn’t agree more. That’s why we’re passionate about helping men and women keep their textured hair looking and feeling beautiful with products that feature clean, all-natural ingredients to lift up (not weigh down) your beloved

For men with short hair, Rauchet recommends keeping the sides shorter and the top on the longer side. For men with wavy hair, opting for a medium length can keep the overall hair tame and manageable. When it comes to slightly longer lengths that are textured, Rauchet says to “allow the strand to fill out its pattern and fall into place.” But she warns, “this wispier look may take a little more effort to style.”

At the end of the day, however, it comes down to personal preference. Whatever makes you feel your best should overrule the rest.

Styling curly hair for men doesn’t need to be time-consuming. In fact, healthy, beautiful curls can be achieved with a few key products that emphasize hair hydration. In the case of curly hair, experts recommend starting with a shampoo that hydrates and heals dry, dull hair. From there, choose a product that helps detangle and enhance the curls.

But do men with curly hair need conditioner? Yes, they do! It all comes back to promoting and locking in hydration. We’re big on an all-natural, nourishing conditioner for men and women with curly hair. And it just so happens that our Deep Conditioner checks all the boxes. (But more on that later.)

Curly Hair Routine for Men

For an easy curly hair routine for men, reach for these Rizos Curls products: Hydrating Shampoo, Deep Conditioner, Refresh & Detangle Spray, Curl Defining Cream, and Light Hold Gel.

1. Use the Hydrating Shampoo on the roots and follow it up with the Deep Conditioner on the ends. Tip: If your hair is prone to dryness, avoid washing it every day as this can strip the hair’s natural oils.
2. Apply the Refresh & Detangle Spray throughout.
3. Using a wide-toothed comb, apply the Curl Defining Cream.
4. Follow it up with the Light Hold Gel. Scrunch the hair and use a diffuser for extra volume and definition.

The Rizos Curls Love Is Real

Men love Rizos Curls — and they have good reason to. In addition to formulating products that look and feel good, our Latina-founded brand is also rooted in community and cultura. Julissa Prado, founder and CEO of Rizos Curls, gets candid in a 2022 InStyle interview: “I just love to have created this community with really amazing people that have textured hair who are either on their journey to embrace it or have already done so,” she says, adding, “It's also such a beautiful journey of self-love because hair is much deeper than just hair — it's just really amazing to play any type of role on that journey for people.”

Below, we break down the best curly hair products for men.

Hydrating Shampoo

What’s inside: This 2022 Harper’s Bazaar Beauty Award winner features shea butter and moringa oil.

What it does: Shea butter locks in moisture without leaving the hair greasy, while moringa oil nourishes the scalp while fighting dandruff and split ends. 

What people say: “My hair feels so clean immediately after using this,” says Elena D.

How to use: Apply to the scalp and massage the shampoo into a lather.

Deep Conditioner

What’s inside: This 2022 Harper’s Bazaar Beauty Award winner features olive oil, sunflower oil, argan oil, and coconut oil.

What it does: Olive oil cleanses the scalp, argan oil nourishes the hair, coconut oil reduces frizz, and sunflower oil promotes healthy hair growth.

What people say: “Finally a great conditioner that keeps my hair soft and beautiful even a week after washing,” says Grecia S.

How to use: After shampooing, apply the conditioner thoroughly to wet hair. 

Refresh & Detangle Spray

What’s inside: This 2022 People En Español 'Star Products' Beauty Award winner features aloe vera, coconut oil, shea butter, and olive oil.

What it does: Olive oil cleanses the scalp, coconut oil reduces frizz, shea butter locks in moisture without leaving the hair greasy, and aloe vera deeply conditions.

What people say: “This stuff is a miracle in a bottle,” says Johanna R.

How to use: Apply to wet hair as a prep step after washing and conditioning hair, before styling. 

Curl Defining Cream

What’s inside: This 2022 HOLA! Best In Beauty Award winner features aloe vera, shea butter, and coconut oil.

What it does: Olive oil cleanses the scalp, shea butter locks in moisture without leaving the hair greasy, and aloe vera deeply conditions.

What people say: “This product smells amazing and feels amazing. It perfectly hydrates and moisturizes my hair,” says Alessandra C.

How to use: Apply quarter size amount into hands and work through wet hair, from roots to ends.

Light Hold Gel

What’s inside: This 2021 POPSUGAR Beauty Award features arginine, aloe vera, flaxseed, and thyme.

What it does: Aloe vera deeply conditions, flaxseed boosts shine, thyme promotes healthy hair growth, and arginine minimizes hair loss.

What people say: “It adds definition and hold to curls with zero stickiness or flakiness. Cannot live without it,” says Samantha H.

How to use: Apply quarter size amount in sections and scrunch curls in upward motion.

Grace Gavilanes is a freelance writer and editor who has covered a wide range of topics—from celebrity news and beauty to food, wellness, and travel—for a decade. Her writing has been featured in People, Glamour, Food & Wine, and more.