Embracing the Beauty of My Rizos by CEO Julissa Prado is about her journey in self discovery and ultimately creating what is now known as Rizos Curls. Her natural hair journey resonates with many women especially Latinas around the world. 

"I never imagined that Rizos Curls would be where it is today, and that the brand could help so many women and men, not only embrace, but show off their curls, waves and coils. Learning to love my hair was a big part of learning to love myself. The majority of our customers are men and women who, like me, were looking to embrace a part of themselves they had been taught to reject for so long. I feel incredibly honored that Rizos Curls is able to support them on this journey of self-love and acceptance.  I hope to continue learning, growing and improving, so I can better serve my community. Because, our pelo is truly a thing of beauty."- Julissa Prado