Rizos Curls Expands To Ulta Beauty - Beauty Independent

Rizos Curls has officially launched in 300 Ulta Stores nationwide.

Prado has made it a point to be involved with the forecasting for Ulta as a result of Rizos Curls’ experience with Target. “Usually, the way it works with the stores is the retailer dictates what the forecast is depending on comparable brands or other launches,” she says. “So, this time around, I was way more confident to request like, ‘Oh, I think this forecast needs to be this,’ and feel more confident in giving our opinion.”-Taylor Bryant

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