“This collaboration is much bigger than makeup. There is so much power in the fact that Smashbox, a mainstream beauty brand, has not only decided to collaborate with two Latina Jefas but allowed us to showcase our own narrative of what it means to be Latina.” 

Latina entrepreneurs in the U.S., Julissa Prado and Patty Delgado,  makeup brand Smashbox is hosting their first-ever Jefacon 2020, one-day virtual empowerment and business summit that will feature workshops to help you become the best Jefa you can be. 

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