"Showing your curls the love they deserve means using gentle tools, styling your hair with care, and washing with the right shampoo. Of course, finding the best shampoo for curly hair is easier said than done, given the wide range of curly-hair products on the market, not to mention your personal preferences, hair needs, and curl type." - Sara Coughlin 

Joseph Boro, stylist and founder of Curls on 5th loves Rizos Curls Hydrating Shampoo in part for the fact that it’s from a small, Latina-owned brand, but also because of its ultra-hydrating, shea-butter-based formula.

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