Find the perfect Curl Companion to add hold to your style! Once you've achieved the curls of you dreams, the goal is to HOLD on to them for as long as you can!
Best Sellers


NEW TRAVEL SIZES
Just in time for travel season! Defining Custard and Heat Protection Leave-in now available in TSA friendly 2.5fl oz size.
For All
Curls, Coils & Waves
Curly Routine


Wavy Routine


Coily Routine




NEW Microfiber Towel + Wrap
Ultra-absorbent microfiber towel that reduces drying time & minimizes frizz
New Arrivals
Dermatologist-
tested1M+
Curl CreamSold
30+
Awards
Curl Defining Cream
The viral curl-defining cream enhances and defines natural hair texture without leaving your curls crunchy or weighed down.

Refresh & Detangle Spray
This award-winning 2-in-1 leave-in refreshes curls between washes and detangles freshly washed hair, using natural ingredients to keep your curls moisturized, shiny, and frizz-free.

Curl Defining Mousse
Enhances definition, hydrates, controls frizz, boosts shine, and uses 96% natural ingredients like Cactus Flower Extract and Coconut Water for healthier, more defined hair.