Smashbox x Rizos Curls Launches JefaCon in WWD

Smashbox x Rizos Curls Launches JefaCon in WWD

Los Angeles has a rich history of Latino culture, and it’s such a big part of L.A. We were really stuck and inspired by the fact that Latinx entrepreneurs in this country are among the fastest-growing group of entrepreneurs in the U.S., despite what we see as a severe lack of funding. We really wanted to find a way to be part of that richness that was happening in our home city and to empower women and young entrepreneurs to find their inner boss, their own inspiration and help them on that next step forward.” 

 

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