Posted on September 19 2023
These Latinx-Owned Beauty Brands Have Everything You Need for a Proper Glow-up Rizos Curls in Shape
"The Latinx community is stocked with spending power. There's no other group quite like this group that consistently shops in-store and online — so much so, in fact, that a 2019 Nielsen report predicts that Latinx buying power could rise to $1.9 trillion in 2023. "- Ardenis Perez
Yes, the spending is there; however, the representation is not.
Growing up in Los Angeles, Julissa Prado was determined to end the curly hair stigma. In hopes of finding the perfect combination for her curls, she created Rizos Curls and its still growing. There is something for everyone, curly, wavy, and coily.
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Posted on November 08 2022
Learn More From Our Pro Squad
Posted on July 21 2023
Celebrity Hairstylist Irinel De Leon joined our NY Masterclass to share some of her best kept curly hair secrets.
Posted on June 27 2023
Learn how Celebrity Hairstylist Cesar De Leon created the perfect mermaid waves on International Superstar Karol G.